Interactive website celebrating the brand's 70th anniversary. A large-scale consumer campaign in Austria with engaging prize draw experience.
To celebrate the brand's 70th anniversary, JTI organized a large-scale consumer campaign in Austria. The main idea was to highlight the brand's heritage through an engaging interactive prize draw experience.
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Creating an interactive experience that captures attention and drives daily participation through gamification.
85% of target audience uses mobile. We built a PWA with native-like performance and offline support.
Fair randomization system with daily and grand prizes. Real-time inventory management and winner verification.
GDPR compliance and tobacco industry age verification. Real-time tracking and conversion analytics.
Infrastructure scaled to handle 10x traffic spikes during TV ad slots. Sub-second response times under load.
Anti-fraud protection, bot detection, and secure code validation. Protecting prize integrity and user data.
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Seamless checkout flow for winners. Integration with logistics and inventory management.
Interactive prize wheel with real-time animations. Daily prizes and grand prizes tracking.
Entry point for the campaign. Age verification, registration and code submission flow.
A robust platform built to handle peak loads with sub-second response times.
We deliver campaign platforms that drive engagement and results.
Gamification and engagement mechanics that keep users coming back.
Real-time tracking and insights for campaign optimization.
High-load ready infrastructure for peak traffic moments.